Penta Group
A B2B platform plateaued on paid acquisition and needed a durable organic growth channel.
The challenge
Penta’s pipeline depended almost entirely on paid search, with rising costs squeezing margins.
Their site ranked for almost nothing despite a strong product.
What we did
We mapped the full buyer journey to search intent and rebuilt the site architecture around it.
A focused content programme targeted high-intent terms while resolving the technical debt holding rankings back.
The result
Organic traffic grew 220% over nine months.
Blended customer acquisition cost dropped 38%.