Hues Gallery
An independent gallery needed to fill openings and sell editions to an audience beyond its city.
The challenge
Hues relied on word of mouth and a thin mailing list, leaving attendance unpredictable and editions slow to sell.
They had rich stories about their artists but no consistent way to tell them.
What we did
We built an editorial engine — artist features, studio visits, and behind-the-scenes pieces — and amplified the best of it with tightly targeted paid media.
Every story routed to a focused page built to convert curiosity.
The result
Opening-night attendance rose 3×.
Online editions now account for 45% of gallery revenue.