Borden Skincare
A clean-beauty brand reborn — from a quiet founder project into a confident retail-ready identity and launch.
The challenge
Borden had a compelling product but no clear world around it.
The launch needed to make a small founder-led label feel culturally relevant and immediately credible.
What we did
We built a quieter, more assured identity and a campaign system designed to travel from product detail to social story.
Every asset balanced tactility with a sharp performance layer.
The result
240% launch revenue against target.
The first production run sold through in six weeks.